How to Create an Effective Sales Deck for Selling Software
Sales executives have always been a critical part of a company’s success. But in the past, their work focused more on closing deals in person. Today, with so many sales transactions taking place remotely, it’s more important than ever for sales execs to create powerful presentation decks that can sell software effectively.
The first step in creating an effective sales deck is understanding your audience. What are their needs? What are their pain points? What are they looking for in a software solution? Once you understand your audience, you can begin to craft a sales deck that will address their needs and pain points directly.
Your sales deck should be well-organized and easy to follow. It should tell a story that engages your audience and drives them towards taking action. And it should be visually appealing, with clear and concise slides highlighting the most important information.
If you’re not sure where to start, there are plenty of sales deck templates available online. Here is an example of a sales deck from Google:
As a sales executive, you know that creating a powerful sales deck is essential to closing more deals. But with so many transactions taking place remotely, it’s more important than ever to craft a presentation that engages your audience and drives them towards taking action.
Here are some tips on how to create an effective sales deck for selling software:
1. Understand your audience. What are their needs? What are their pain points? What are they looking for in a software solution?
According to Microsoft, one of the most important factors in a successful sale is a well-crafted deck. “A great deck can help you start a conversation, build credibility, and demonstrate your understanding of the customer’s business,” the company said on its website.
In order to create a powerful deck, it’s important to know your audience and what they want to see. CareerBuilder recommends focusing on the customer’s needs and how your product can solve their problems. ADP agrees that it’s essential to tailor your pitch to the buyer. “You should be prepared to talk about what you sell, how it meets the customer’s needs, and how you are different from the competition,” ADP said on its website.
LinkedIn also recommends tailoring your pitch. “No two buyers are alike, so no two presentations should be either,” LinkedIn said in an article on its website. The company recommends using data to back up your claims and customize your pitch for each buyer.
QuickBooks offers some additional tips for creating a powerful sales deck. The company recommends starting with a strong introduction, using visuals to explain complex concepts, and ending with a clear call to action.
When creating your sales deck, be sure to keep these tips in mind. By tailoring your pitch to the buyer and using powerful visuals, you can create a sales deck that will help you close more deals and increase revenue for your company.
If you’re an account executive who wants to create better sales decks, here are a few tips:
1. Start with a strong headline. Your headline should capture your audience’s attention and make them want to learn more.
2. Use images and graphs to illustrate your points. Images help break up the text and make your presentation more visually appealing.
3. Keep your slides concise. You don’t want your presentation to be too long or boring. Stick to the key points and leave out the unnecessary details.
4. Practice, practice, practice! It’s important to practice your presentation before you give it to a client. This will help you feel more confident and ensure that all your points are clear.
Bonus: You can ask your Sales Enablement Manager at your company. They likely have a sales deck that’s already been created and approved by upper management.
Creating an effective sales deck is essential to closing more deals as an account executive. Remember to start with a strong headline, use images and graphs, keep your slides concise, and practice your presentation before you give it to a client. By following these tips, you’ll be able to create sales decks that will help you increase revenue for your company.