39 Best Sales Discovery Questions To Ask A Buyer In SaaS

Buyers today are more informed than ever before. They know what they want, and they’re not afraid to ask for it. As a result, salespeople need to be armed with the right sales discovery questions to ask buyers. These questions will help you better understand the buyer’s needs and how your product can meet them.

As a sales representative, one of your key goals is to uncover the needs of your buyer. This involves asking discovery questions that will help you understand their challenges, what they are looking for in a solution, and how your product can best meet their needs.

Discovery questions also help you disqualify prospects who are not a good fit for your product, saving you time and energy in the sales process.

Asking the right sales discovery questions can make all the difference in closing a deal. Here are 39 of the best sales discovery questions to ask a buyer in saas:

  1. What challenges are you facing that led you to look for a new solution?
  2. What does your ideal solution look like?
  3. What are your top criteria for choosing a new solution?
  4. Why are you considering changing from your current solution?
  5. How soon are you looking to make a decision?
  6. Who else is involved in the decision-making process?
  7. May I contact them to discuss their specific needs and requirements?
  8. What is your budget for this project?
  9. Can you give me an example of a time when you had to deal with a difficult customer or situation?
  10. How did you handle it?
  11. What was the result?
  12. What other solutions are you considering?
  13. Can you tell me more about your company and its specific needs?
  14. Have you used a similar solution in the past? If so, what did you like and dislike about it?
  15. Who are the key stakeholders involved in this project?
  16. What is their level of influence in the decision-making process?
  17. When do you plan to make a final decision?
  18. What are your top priorities for this project?
  19. What is your biggest concern with making a change?
  20. Can you walk me through your current process?
  21. Where do you see the most opportunity for improvement?
  22. Can you give me an example of a recent project you worked on?
  23. What was the goal of the project?
  24. What were the results?
  25. How did you achieve those results?
  26. Do you have any objections to our proposal?
  27. Can you tell me more about your objection(s)?
  28. How can we address your concerns?
  29. Is there anything else holding you back from moving forward with this project?
  30. Have you had a chance to review our proposal?
  31. Do you have any questions about the proposal?
  32. What do you think of our proposed solution?
  33. Is there anything we can do to improve our proposal?
  34. When do you plan to make a decision?
  35. What is your budget for this project?
  36. How soon do you need this project completed?
  37. Can you tell me more about your timeline for this project?
  38. Are there any other factors I should be aware of that may influence your decision?
  39. Can you see yourself moving forward with this project?

Subscribe for a workshop in discovery questions HERE

Expanded + Bonus

  1. What challenges are you facing that led you to look for a new solution? Asking this question will help you better understand the buyer’s needs and how your product can meet them.
  2. What does your ideal solution look like? This question will help you understand what the buyer is looking for in a new solution and whether or not your product is a good fit.
  3. What are your top criteria for choosing a new solution? This question will help you understand what is important to the buyer when choosing a new solution and whether or not your product meets those criteria.
  4. Why are you considering changing from your current solution? This question will help you understand why the buyer is considering a change and what they are hoping to gain from a new solution.
  5. How soon are you looking to make a decision? This question will help you understand the buyer’s timeline for making a decision and whether or not your product is a good fit.
  6. Who else is involved in the decision-making process? This question will help you understand who else is involved in the decision-making process and what their role is.
  7. May I contact them to discuss their specific needs and requirements? This question will help you get in touch with other decision-makers and learn more about their specific needs and requirements.
  8. What is your budget for this project? This question will help you understand the buyer’s budget for this project and whether or not your product is a good fit.
  9. Can you give me an example of a time when you had to deal with a difficult customer or situation? Asking this question will help you understand how the buyer deals with difficult customers or situations and whether or not they would be a good fit for your product.
  10. What other solutions are you considering? Asking this question will help you understand what other solutions the buyer is considering and whether or not your product is a good fit.
  11. Can you tell me more about your company and its specific needs? This question will help you understand more about the buyer’s company and its specific needs and whether or not your product is a good fit.
  12. Subscribe for a more expanded understanding of these questions.

These sales discovery questions will help you better understand your buyer’s needs and how your product can meet them. Asking the right questions can mean the difference between closing the deal and losing the sale.

Do you have any other sales discovery questions that have helped you in your sales process? Share them with us in the comments below!

We will release frequent support on these questions and more.

Learn How To Close More Deals HERE

Watch my interview with Mike Parus

Written by Travis C. Patterson, Founder of HireAE.comTravis is an Amazon Best Selling Author of Interview Activator: Get More Interviews, Get More Offers, Make More Money. Travis has a background in Human Resources and Software Sales.Connect With Travis on Linkedin: Travis C. Patterson

If you are looking to close more deals, make sure you subscribe to HireAE newsletter on LinkedIn and Subscribe to HireAccountExecutives.com. Also, HireAE has a free workshop coming out titled SaaS Salary Secrets. Here is the link: See you soon. Happy closing!